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Packaging which I created for Geoffrey Beene® desk items. Packaging approved without changes and sold into Geoffrey Beene® outlet stores. ©Geoffrey Beene, ©The American Belt Co.
Packaging art direction for Disney® entertainment property, Tangled®, which I ensured was created according to specific branding guidelines. It features uniquely shaped packages and was sold both nationally and internationally. ©Disney, ©CDI, ©Jakks Pacific
Creative Direction for original packaging design for The Royal Ballet® of London's children's dress up line. Costumes and accessories were based on the adult ballerina costumes worn in specific ballets. ©The Royal Ballet, ©CDI, ©Jakks Pacific,
Art directed the I am T-Pain® microphone package with the CDI® private label team. Graphics were approved with minor changes. T-Pain graciously allowed me to guide his photographer by advising on his clothing, jewelry and poses for the packaging. ©T-Pain, ©CDI, ©Jakks Pacific
Creative Directed the I am T-Pain® trade show graphics with the CDI® private label team, while Director of Creative Services at CDI®. The booth also incorporated product samples so that customers could experiment with the product. ©T-Pain, ©CDI, ©Jakks Pacific
Disney® Princess branding which the princess team, myself (as Director of Creative Services at CDI®) and the girl's Art Director at Disney® collaborated on together to develop this "Boutique" packaging. It is used for all Princess dress-up items. Basic concept is still in use today. ©Disney, ©CDI, ©Jakks Pacific
For this women's Sakroots® boxed bangle set and TheSak® earrings, I worked closely with the Sakroots®/TheSak® creative team, as well as the high-end jewelry team at Almar, offering Creative Direction and hands on graphic design assistance. The finished earring card, box & bracelet designs thrilled TheSak® & Sakroots®. These items were a Macy's exclusive for holiday 2014. ©Sakroots, ©TheSak, ©Macy's, ©Almar Sales Company
Creative Directed all Barbie® branding at CDI®, which include the concept of the large Barbie® head as part of the packaging. The wig package (center with large face) as well as the shoe and jewelry boutique (far right, front) were chosen to be added to the Barbie® 2012-2013 Packaging style guide as as examples of "The Best of the Best" in packaging. Guide was distributed to all licensees. ©Barbie, ©Mattel, ©CDI, ©Jakks Pacific
Marketing materials that I creative directed and designed for the award winning independent film The 4th Dimension. Designs include business cards, postcards, posters, soundtrack, movie case graphics and more. ©The 4th Dimension Movie, LLC®, ©M&M Productions
Creative Direction and collaboration with art director on packaging direction and execution. ©Five Below, ©Almar Sales Company
Example of Creative Direction for Tween cosmetic package while at Almar Sales. ©Almar Sales Company
Creative Directed and manged an outside vendor during the redesign of the CDI® website. ©CDI
Packaging that I designed for American Accessories® children's wallet and accessory program. These items were well received and sold at Vanity Fair Factory Outlet® for several seasons. ©Vanity Fair Factory Outlet, ©The American Belt Co.
These are packaging designs which I designed for Hannah Montana® "Signature Series" items. These were created when she was at the pinnacle of her popularity. All artwork is compliant with Disney® style guides and branding specifications. These items were developed as exclusives for only a few retailers. Packaging was considered more upscale being that it included foil stamping and spot varnish. ©Disney, ©CDI, ©Jakks Pacific
Bilingual program that I Creative Directed and worked on at CDI®, with the Private Label team, for Target® as a holiday exclusive. The objective was to cater to it's large Hispanic clientele. The entire program, from the name to the packaging colors, to making it bilingual, to breaking it into sub-groups (boys, girls, unisex) was created entirely by CDI®. Target was thrilled with our ideas, made no packaging changes and rolled out the program. Time for Toys™, ©Target, ©CDI, ©Jakks Pacific
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