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Packaging art direction for Disney® entertainment property, Tangled®, which I ensured was created according to specific branding guidelines. It features uniquely shaped packages and was sold both nationally and internationally. ©Disney, ©CDI, ©Jakks Pacific
High end packaging which I designed for the Geoffrey Beene® men's accessory line. These items were sold into Geoffrey Beene® outlet stores. Packaging was very well received. No changes were required. ©Geoffrey Beene, ©The American Belt Company
High end packaging concept which I designed for boxed Born® belts, possibly to coordinate with shoes. Packaging materials include twine and heavily fluted board to keep with the natural, earthy tones of the Born® product. Packaging concept was very well received. ©Born, ©The American Belt Company
Harvé Benard® direct mail piece which I created when The American Belt Co. acquired the account, with hopes that the sales staff and buyers would be excited about the brand. Also shown is the corresponding Harvé Benard® wallet box I designed. All were approved without changes. ©Harvé Benard, ©The American Belt Co.
Music packaging collaboration between myself and another designer for RuffNation Records' group Outsidaz. ©RuffNation Records, ©Outsidaz, ©Etre Creative Services
Wallet and accessory program for Joe Boxer® mens that I created for a KMart® meeting. They were very pleased with the ideas and purchased the single wallets. ©Joe Boxer, ©KMart, ©The American Belt Co.
These are packaging designs which I designed for Hannah Montana® "Signature Series" items. These were created when she was at the pinnacle of her popularity. All artwork is compliant with Disney® style guides and branding specifications. These items were developed as exclusives for only a few retailers. Packaging was considered more upscale being that it included foil stamping and spot varnish. ©Disney, ©CDI, ©Jakks Pacific
For this women's Sakroots® boxed bangle set and TheSak® earrings, I worked closely with the Sakroots®/TheSak® creative team, as well as the high-end jewelry team at Almar, offering Creative Direction and hands on graphic design assistance. The finished earring card, box & bracelet designs thrilled TheSak® & Sakroots®. These items were a Macy's exclusive for holiday 2014. ©Sakroots, ©TheSak, ©Macy's, ©Almar Sales Company
Disney® Princess branding which the CDI princess team, myself (as Director of Creative Services) and the girl's Art Director at Disney®, collaborated together to develop this "Boutique" style packaging used for all Princess dress-up items. Basic concept is still in use today. This is an example of all dress-up items for Belle, so that one can see how various items correlate together. ©Disney, ©CDI, © Jakks Pacific
Creative Direction for original packaging design for The Royal Ballet® of London's children's dress up line. Costumes and accessories were based on the adult ballerina costumes worn in specific ballets. ©The Royal Ballet, ©CDI, ©Jakks Pacific,
This wallet box and wallet card design were custom designed for KMart's® Basic Editions® "higher end" items. This artwork was approved with no changes internally and by Kmart®, and is still in use today. ©Basic Editions, ©KMart, ©The American Belt Co.
Co-Creative Directed the Barbie® Pet Vet Center, along with the Creative Director at Mattel®, while Director of Creative Services at CDI. Product and packaging, was voted "Toy of the Year" by Mattel®. ©Mattel, ©CDI, ©Jakks Pacific
Art directed the I am T-Pain® microphone package with the CDI® private label team. Graphics were approved with minor changes. T-Pain graciously allowed me to guide his photographer by advising on his clothing, jewelry and poses for the packaging. ©T-Pain, ©CDI, ©Jakks Pacific
Packaging concept line which I designed for the Caribbean Joe® mens accessory line once acquired by The American Belt Co®. This brand was meant to be a direct competitor of Tommy Bahama®, so the packaging goal was to have a similar look and feel as Tommy Bahama®. ©Caribbean Joe, ©The American Belt Co.
Designed an updated version of the The American Belt Co. corporate identity that is still in use today. Design received much praise, especially the "buckling" folders. ©The American Belt Co.
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