Creative Directed the I am T-Pain® microphone package with the CDI® private label team. Graphics were approved with minor changes. T-Pain graciously allowed me to guide his photographer from choosing his clothing, jewelry and poses that we would need for the packaging. ©T-Pain, ©CDI, ©Jakks Pacific

Creative Directed the I am T-Pain® trade show graphics with the CDI® private label team, while Director of Creative Services at CDI®. The booth also incorporated product samples so that customers could try out the product. ©T-Pain, ©CDI, ©Jakks Pacific

These are multilingual packaging designs which I designed, oversaw and offered creative direction, for Disney® Tangled® items. These examples happen to incorporate seven languages and were shipped all over the world. ©Disney, ©CDI, © Jakks Pacific

These are packaging designs which I designed for Hannah Montana® "Signature Series" items. These were created when she was at the pinnacle of her popularity. All artwork is compliant with Disney® style guides and branding. These items were developed as exclusives for only a handful of retailers. Packaging was considered more upscale being that it included foil stamping and spot varnish. ©Disney, ©CDI, © Jakks Pacific

Creative Directed the Disney® Princess trade show graphics with the princess team, while Director of Creative Services at CDI®. This was the first season that we incorporated life sized cutouts of children, in order to help demonstrate the true size of our products. We also began incorporating photos of children playing with our toys to help covey the magic of the world of Disney® Princess. ©Disney, ©CDI, © Jakks Pacific

Toddler, Dora the Explorer® branding which I oversaw and worked on (as Director of Creative Services at CDI®) Nickelodeon® was very pleased with the results and consequently Dora® sales increased. ©Dora the Explorer,©Nickelodeon, ©Viacom, ©CDI, © Jakks Pacific

Disney® Princess branding which the princess team, myself (as Director of Creative Services at CDI®) and the girl's Art Director at Disney® collaborated on to develop this "Boutique" packaging. It is used for all Princess dress-up items. Basic concept is still in use today. This is an example of all dress-up items for Belle, so that one can see how the items correlate together. ©Disney, ©CDI, © Jakks Pacific

Bilingual program that I Creative Directed and worked on at CDI®, while I was Director of Creative Services, for Target® as a holiday exclusive. The objective was to cater to it's large Hispanic clientele. The entire program, from the name to the packaging colors, to making it bilingual, to breaking it into sub-groups (boys, girls, unisex) was created entirely by CDI®. Target was thrilled with our ideas, made no packaging changes and rolled out the program. Time for Toys™, ©Target, ©CDI

Toddler, Sesame Street® hanger cards that I designed while Director of Creative Services at CDI® for character dress-up items.The challenge of this card was to make the costumes appear animated on shelf without just having the head hanging down lifeless in front. Everyone felt this was a very innovative solution. ©Sesame Street, ©CDI, © Jakks Pacific

Creative Directed Barbie® Pet Vet Center, while Director of Creative Services at CDI, packaging, which Mattel® voted "Toy of the Year". ©Barbie,©Mattel, ©CDI, © Jakks Pacific

Disney® Princess branding which the princess team, myself (as Director of Creative Services at CDI®) and the girl's Art Director at Disney® collaborated on to develop this "Boutique" packaging. It is used for all Princess dress-up items. Basic concept is still in use today. ©Disney, ©CDI, © Jakks Pacific

Creative Directed all Barbie® branding at CDI®, which include the concept of the large Barbie® head as part of the packaging. The wig package (center with large face) as well as the shoe and jewelry boutique (far right, front) were chosen to be added to the Barbie® 2012-2013 Packaging style guide as as examples of "The Best of the Best" in packaging. Guide was distributed to all licensees. ©Barbie,©Mattel, ©CDI, © Jakks Pacific

Creative Directed Barbie® "A Fashion Fairytale" dress up trunk, while Director of Creative Services at CDI. This was a special request from Mattel®, and was a challenge because it opens like a wardrobe. We were able to complete the task and Mattel® was pleased with the results. In addition, Mattel® was very happy that we were allowing the model photography to be more relaxed and natural. ©Barbie,©Mattel, ©CDI, © Jakks Pacific

Cookin' for Kids™ is CDI®'s Private Label cooking and play food line. While Director of Creative Services, I was asked to assist in designing and overseeing the Private Label team and come up with a unisex, fun, updated style guide. This branding is the result. The reception was so positive that some of the stores who purchase this line and put it into their own packaging, decided to use CDI®'s packaging instead. ©Cookin' for Kids, ©CDI, © Jakks Pacific

Walmart approached CDI® and asked me and my Private Label team to create non-branded boys artwork for a line of boys costumes that they were working on. This design was chosen with little to no changes. ©Walmart, ©CDI, ©Jakks Pacific ©Cookin' for Kids, ©CDI, © Jakks Pacific